Dine Brands adopts AI technology to enhance restaurant experiences

In recent months, Dine Brands Global Inc, the parent company of popular restaurant chains Applebee's and IHOP, has begun implementing artificial intelligence to improve customer interaction and operational efficiency. This initiative reflects a growing trend within the restaurant industry, where companies are increasingly leveraging advanced technologies to enhance service and boost sales. The AI technology Dine Brands is utilizing, known as the 'personalization engine', is designed to analyze customer ordering habits through loyalty programs to provide tailored menu recommendations. This includes suggesting items based on previous orders or frequently purchased options for those who are new to the establishment. The personalization engine, developed using Amazon's Q generative AI assistant, exemplifies how artificial intelligence is transforming the dining experience. This technology has the potential not only to assist customers in making food choices but also to aid in upselling items and recommending higher-priced options for greater sales effectiveness. Furthermore, the AI system can be integrated into servers' tablets and customers’ tabletop ordering devices, paving the way for a more personalized dining journey. Beyond customer interaction, Dine Brands is employing AI to streamline day-to-day restaurant operations. It aims to effectively manage staff and detect when tables need to be cleared, enhancing overall efficiency. This adoption is not unique to Dine Brands; many other restaurant chains, including McDonald's and Yum Brands, have already begun exploring similar technological advancements to facilitate drive-thru orders and optimize restaurant operations in a more cost-effective manner. As artificial intelligence continues to make inroads in various sectors, it raises significant discussions about its implications regarding workforce dynamics. While AI tools can improve efficiency and reduce operational costs, there are concerns that this technology may also displace some human jobs in the restaurant industry. As Dine Brands moves forward with this strategy, the industry will be watching closely to see how it affects not only their bottom line but also the employment landscape within the sector.