Duolingo owl is dead, causing confusion and intrigue
- Duolingo announced the death of Duo, their owl mascot, on February 11, 2025.
- The company humorously suggested that Duo likely died waiting for users to complete their lessons.
- This revelation is part of a broader marketing campaign, leading to increased engagement with fans.
In a shocking announcement from the Pittsburgh-based company, Duolingo revealed that its beloved mascot, Duo, has died. This news was shared on February 11, which left many fans bewildered. The company stated in their social media post that authorities are currently investigating the cause of death, and Duolingo is cooperating in the inquiry. They humorously suggested that Duo might have died waiting for users to complete their lessons, highlighting their mascot's role in encouraging consistent learning. The post advised fans to refrain from sharing hateful comments about the mascot, which had received mixed feelings from users over the years. To mark this unusual event, Duolingo has updated its social media profiles and app icon to reflect Duo's demise, depicting him with Xs for eyes. The move aligns with the company's strategy of embracing a quirky and engaging marketing approach. Duo has become a prominent pop culture figure rather than just a simple mascot, evolving through internet memes and social media engagements. The company humorously acknowledged that Duo had many