Motorola launches Moto Watch Fit as a budget fitness tracker

In April 2025, Motorola unveiled the Moto Watch Fit, a budget-friendly fitness tracker designed to appeal to consumers looking for an affordable alternative to more expensive smartwatches, notably the Apple Watch. Priced at £89, the device is meant to be appealing for those who prioritize fitness features without the high cost associated with premium models. While the US pricing has yet to be disclosed, early reviews indicate that the Moto Watch Fit is a practical option within the competitive wearables market. The watch features significant elements such as GPS functionality and 5ATM water resistance, allowing users to leverage its capabilities for swimming and other outdoor activities. The design of the Moto Watch Fit has drawn comparisons to older iterations of the Apple Watch, characterized by a heavily rounded rectangle shape and larger bezels. This design choice, while reminiscent of premium watches, does not detract from its functionality, especially considering its affordability. The device is equipped with a 1.9-inch OLED display with a brightness rating of 1000 nits, suitable for outdoor visibility, although it pales in comparison to the more advanced Apple Watch Ultra's 3000 nits. Battery life is rated at 16 days, which aligns well with industry expectations for similar devices. However, the Moto Watch Fit’s software interface is simplified and does not support downloadable apps, limiting its versatility. Additionally, it lacks features like a microphone and speaker, which would enable hands-free calling, restricting the smartwatch experience. These limitations highlight Motorola's focus on delivering basic fitness and usability functions rather than full-fledged smart features. As the market for fitness wearables continues to expand, consistent heart rate accuracy and a user-friendly interface will be crucial for the success of this device. Scheduled for release in May 2025, the Moto Watch Fit represents Motorola's commitment to providing accessible fitness technology to a wider audience. The company positions this product strategically to capitalize on the growing demand for fitness trackers while facing stiff competition from established brands like Garmin and Polar. The watch's reception will likely depend on its performance in real-life usage scenarios and how well it meets consumer expectations in the value-oriented segment of the wearable technology market.