High Tide launches Queen of Bud products across Canada

High Tide has announced the launch of Queen of Bud branded white label products across several Canadian provinces, including British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. This follows the company's acquisition of the Queen of Bud brand and its assets in March 2024, coinciding with Alberta's recent decision to allow the sale of white-label cannabis products. The launch is set to begin immediately, with products available in Canna Cabana locations as they are approved by provincial wholesalers. The introduction of these products is part of High Tide's broader strategy to enhance its market presence and profitability. The company aims to create a higher margin opportunity through the Queen of Bud brand, which is expected to play a significant role in its white label strategy. The products include luxury smoke-eliminating candles, which are designed with elegance and sophistication, featuring real crystals and flowers. Additionally, the partnership with Zippo allows the Queen of Bud brand to be featured in their spring catalogue, expanding its reach to over 170 countries. This collaboration highlights the brand's potential for international exposure and growth. High Tide's commitment to quality and innovation is evident in the meticulous design process that has gone into these products. Overall, the launch of Queen of Bud products marks a significant milestone for High Tide, reinforcing its position as a leader in the cannabis retail market. The company is poised to capitalize on the growing demand for unique and differentiated cannabis products, further diversifying its revenue streams and enhancing its brand portfolio.