UEFA's huge prize money for women's euro 2025 sparks outrage and debate

In Lausanne, Switzerland, on December 16, 2024, UEFA disclosed significant changes to the financial structure of the Women's European Championship, with the 2025 edition seeing a more than doubling of the prize money compared to prior tournaments. Specifically, 16 national teams will share a total of 41 million euros, which is approximately $43 million. This increase of 33% in prize money compared to the last Women's Euros marks a pivotal moment in the sport as women's football gains momentum and visibility on the global stage. Each participating federation is set to receive a minimum of 1.8 million euros, equating to about $1.9 million for their involvement in the tournament. UEFA has mandated that these federations allocate at least 30% of the funds to the players. This significant decision highlights UEFA's acknowledgment of the increasing importance of financial support for women's sports, encouraging further investment in athlete welfare and team preparation. Moreover, clubs with players competing in the tournament will benefit from a shared pool of 6 million euros, or roughly $6.3 million. This amount will be distributed based on a daily rate, ensuring that players are financially supported during the competition. Such measures affirm UEFA’s commitment to promoting women’s football and its players while recognizing their contributions to the sport's growth. In contrast to the men's Euro 2024 tournament, which had a staggering prize fund of 331 million euros ($347 million), the expanded funding for the women’s tournament reflects an increased focus on gender equity in sports. Overall revenue for men’s Euro 2024 reached about 2.4 billion euros, highlighting the disparity that exists between men's and women's tournaments. UEFA's efforts to enhance support for women's football may serve as a catalyst for change and attract more sponsorships and media attention, ultimately contributing to the sport's long-term viability and growth.