Target ditches Pride merchandise for Christmas season
- Shoppers at Target have noticed the return of traditional holiday imagery, including 'Merry Christmas' signs.
- Last year's Pride-themed merchandise, including nutcrackers, has seemingly been removed from store shelves.
- This shift suggests a potential change in Target's marketing strategy in response to consumer demand.
In the United States, as the holiday shopping season commenced on the final day of November 2024, many shoppers at Target noticed a significant change in the store's holiday decor and merchandise. This included the presence of traditional 'Merry Christmas' signs throughout various locations, signaling a departure from the inclusive branding that characterized the previous year's holiday offerings. Notably absent were the Pride-themed nutcrackers that became popular sellers in 2023, leaving shoppers questioning whether this shift indicates a broader trend away from progressive merchandise. The timing of these changes comes amid dwindling consumer interest in last year's offerings, suggesting that Target may be trying to realign itself with its suburban demographic, who seem increasingly resistant to what they label as