Google Launches Pixel 9 Pro XL Deals to Compete with Apple

On September 17, 2024, Google announced a new sale to celebrate its 26th birthday, which includes significant trade-in deals for its Pixel 9 range. The promotion features enhanced trade-in values that match the pre-order deals from the previous month, with the highest value reaching $720 for the iPhone 15 Pro Max. This strategy aims to attract customers looking to upgrade their smartphones amidst competitive offers from Apple and Samsung, who are also running promotions at this time. The trade-in values for various devices highlight Google's aggressive pricing strategy, as it offers better trade-in values for its competitors' devices compared to its own Pixel 8 series. For instance, the Pixel 8 Pro is valued at $699, while the Pixel 7 Pro and Pixel 6 Pro are valued at $540 and $450, respectively. In contrast, Apple and Samsung's trade-in values for their flagship devices are lower, indicating a focused effort by Google to incentivize users to switch to its new Pixel models. Additionally, the Pixel Watch and Pixel Buds 2 are also included in the promotion, with improved trade-in prices and a $30 store credit for the earbuds. This sale is set to end on September 20th, but it is noted that Google has consistently discounted its flagship hardware throughout the year, particularly the Pixel 8. Looking ahead, consumers may benefit from further price reductions and trade-in deals during the upcoming Black Friday sales, as Google is expected to continue its trend of aggressive pricing to compete effectively in the smartphone market.