Datassential expands leadership with new sales and marketing chiefs
- Datassential appointed new executives to strengthen its leadership team.
- Debra Stock Wolman will manage sales strategy and revenue growth as Chief Sales Officer.
- The appointments are part of a broader strategy to drive innovation and expand the company's market presence.
On March 26, 2025, in Chicago, Datassential, a prominent global leader in food and beverage intelligence, announced the enhancement of its executive team. This strategic move includes the appointment of Debra Stock Wolman as Chief Sales Officer and Raji Behniwal as Chief Marketing Officer, reflecting the company's ongoing commitment to innovate and grow within the competitive food and beverage market. The organization has witnessed substantial growth, tripling its business over the last couple of years, and is on the verge of its most extensive series of product launches. Leadership in sales and marketing is deemed essential for maintaining this upward trajectory and achieving broader market reach. Both new appointees bring with them a wealth of experience and expertise, which leadership believes will be crucial in advancing the company's success. Debra Wolman comes with a solid background of over 15 years in sales and account management, having led marketing strategies that significantly enhanced revenue in dynamic markets. Meanwhile, Raji Behniwal has a proven record in marketing, particularly in building brand awareness and driving engagement at her previous role at Captiv8. Their collective vision aligns with Datassential’s ambition to further establish itself as a data-driven intelligence provider in the food and beverage sector. As the company positions itself for growth, the strategic appointments are anticipated to play a vital role in driving innovation and value for clients in a rapidly evolving industry context.