Bill Berrien launches campaign for Wisconsin governor

In Wisconsin, a former Navy SEAL and businessman named Bill Berrien has entered the race for governor in the upcoming 2026 election. Announcing his candidacy in July 2025, Berrien frames himself as a political outsider with aspirations to revitalize the state's manufacturing sector. Criticizing the current governor, Tony Evers, Berrien highlights what he perceives as failures in Evers' administration, particularly around immigration policy and issues pertaining to transgender athletes in sports. He positions himself as a strong opponent to Evers, emphasizing a commitment to a 'Wisconsin First' agenda, reminiscent of Donald Trump's approach to governance, which has resonated with certain segments of the Republican electorate. Berrien's campaign marks the first time he has pursued public office, with his only competitor currently being Washington County Executive Josh Schoemann. Berrien's approach involves a blend of a business-minded vision with military experience, seeking to galvanize supporters around a promise of economic resurgence. He equates his outsider status to that of Trump, indicating a desire to shake up the political sphere in Madison similar to how Trump aims to reform Washington, D.C. Amidst various criticisms of Evers' policies, Berrien underscores the importance of tax cuts and a push for changes that align with conservative values regarding family and gender issues. Furthermore, Berrien has raised considerable funds for his campaign, accumulating $1.2 million since launching a political action committee earlier in the year. This financial backing suggests substantial organizational support as he navigates his first foray into statewide politics. With several other Republicans contemplating a run, including notable figures such as U.S. Rep. Tom Tiffany and state Senate President Mary Felzowski, the gubernatorial race is expected to feature a highly competitive Republican primary. This dynamic ensures that the election will not only reflect individual candidates' platforms but also the broader ideological currents within the Republican Party in Wisconsin. Amidst the backdrop of Evers' current term and the potential for ongoing challenges within the Democratic Party, Berrien aims to position himself as a viable alternative. His campaign has sparked conversations on critical social issues, reflecting a divided electorate that remains sensitive to topics such as immigration, taxation, and the rights of transgender individuals. Building on his military background and business experience, Berrien asserts that he can steer Wisconsin towards becoming a top manufacturing powerhouse once again, calling this opportunity the 'Wisconsin century.' As he campaigns, his rhetoric emphasizes a commitment to restoring traditional conservative values while also addressing contemporary challenges within the state.