Pure Storage and Kioxia team up to transform hyperscale data storage

On December 3, 2024, in Santa Clara, California, Pure Storage, known for its advanced data storage technologies, announced a collaboration with Kioxia Corporation, a leader in memory solutions. The two companies aim to develop innovative technology catering to the increasing demands for high-performance storage infrastructure within hyperscale environments. Traditional storage options, especially those based on hard disk drives, struggle to meet the robust performance and scalability requirements of hyperscale data centers. Such HDD systems often introduce latency and bandwidth limitations and have significant power consumption challenges that cannot keep pace with the rapid growth of data generated in modern enterprises. The new collaboration promises to deliver a data storage platform purpose-built to address these critical issues. By combining Pure Storage's advanced data storage platform with Kioxia's industry-leading quad-level cell (QLC) flash memory, hyperscalers are expected to enhance their data handling capabilities. This integration will enable organizations to efficiently manage huge data workloads, ensure greater reliability, and improve overall operational flexibility. Key benefits of this partnership include significantly increased performance, cost efficiency, and sustainable operational practices. The new all-flash storage technology eliminates the reliance on traditional HDD systems, driving down total costs of ownership by optimizing resource usage. Moreover, energy consumption will markedly decrease, mitigating hardware waste, which will align well with contemporary sustainability goals within data center operations. Bill Cerreta, General Manager of Hyperscale at Pure Storage, emphasized that this partnership harnesses a decade of expertise in managing flash technology, allowing hyperscaler organizations to streamline their data management processes with speed and efficiency. Similarly, Kioxia's Chief Marketing Officer, Caesar Ichimura, highlighted this collaboration as a significant step towards delivering high-performance solutions that meet the growing complexity of data demands in hyperscale environments. They firmly believe that the future of data storage lies in all-flash technologies, marking this partnership as a pivotal moment in the evolution of storage solutions.