Cadillac launches Celestiq as luxury electric vehicle contender

In 2025, Cadillac unveiled the Celestiq, marking a significant step in the luxury electric vehicle segment. This new flagship EV aims to compete with established ultra-luxury carmakers by offering a combination of impressive range, power, and extensive customization options. Following the introduction of the concept car in 2022, Cadillac's design approach has also influenced a series of other EV models including the Optiq, Lyriq, and Escalade IQ, showcasing a commitment to an electric future. The Celestiq is designed to provide a spacious interior while maintaining a sleek, long profile, allowing for the effective packaging of the battery beneath the back seats. The Celestiq boasts a considerable driving range of 303 miles, based on Cadillac's estimates. The vehicle measures 217.2 inches in length and is equipped with rear-wheel steering and advanced suspension technology, enhancing both handling and stability. Its powerful dual-motor setup delivers 655 horsepower and employs regenerative braking strategies to optimize efficiency. During test drives, the car’s performance was impressive, despite temporarily limiting power output due to battery temperature management. Drivers can also enjoy a luxurious interior experience with high-grade leather upholstery and individual customization options tailored to each user. Despite the impressive engineering and build quality, questions remain about the Celestiq’s pricing and positioning within the ultra-luxury market. The extensive range of customization choices, with up to 93 exterior paint colors and personalized interior details, aims to entice high-end consumers looking for individuality in their vehicle. The Celestiq exemplifies Cadillac's strategy to redefine its brand identity and embrace electrification, aiming to set new standards in the luxury EV segment. As Cadillac prepares to compete against established luxury competitors, the Celestiq car is a pivotal addition to its lineup. The combination of high performance, luxury features, and customization options suggests that Cadillac is serious about capturing its share of the growing electric vehicle market. However, further insights into the customer response and long-term viability of such high-end EVs will unfold as the model becomes available to consumers.