Steven Bartlett Raps About Potato Famine After Ad Ban

An old rap battle clip featuring Steven Bartlett, known for his role on Dragons' Den and as the host of The Diary of a CEO podcast, has gained traction on social media following a recent controversy. The resurgence of the video comes after the Advertising Standards Agency (ASA) banned Bartlett's online advertisements for nutrition brands Huel and Zoe, citing a lack of disclosure regarding his involvement with both companies. In the 10-second clip, Bartlett, performing under the name "Lyricist," takes aim at his Irish opponent, Rawsoul, with sharp lyrics that reference Ireland's historical potato famine. The clip has sparked a wave of reactions online, with users expressing surprise at Bartlett's hidden talent. Comments range from playful jabs about his lyrical content to astonishment at his past as a rapper, with one user humorously noting, "Didn't see this on his LinkedIn." The ASA's ruling highlighted that Bartlett's role as a director at Huel and as an investor in Zoe was crucial information that should have been disclosed in the advertisements. The agency concluded that the omission of this material information could mislead consumers, emphasizing the importance of transparency in advertising practices. As the clip circulates, it raises questions about the balance between personal branding and professional integrity in the digital age.