Apple threatens to pull Will Smith film from Louisiana over app bill

In 2021, Louisiana lawmakers proposed legislation that would allow app developers to use alternative payment systems, challenging Apple's control over its app store. Apple viewed this bill as a threat to its revenue model, which relies on fees from developers for app distribution. To counter this, an Apple representative reportedly warned a senior lawmaker, Tanner Magee, that the company would withdraw its production of the film 'Emancipation,' starring Will Smith, if the bill proceeded. This threat highlighted the significant economic impact that the film's production had on the local economy. Despite the warning, Apple denied making any threats, asserting that it operates with integrity. The situation escalated as Apple continued to lobby against other proposed legislation in Louisiana, including a bill requiring age verification for smartphone users. This legislation aimed to enhance child safety online, with advocates arguing that tech companies should take responsibility for verifying user ages. Apple's aggressive lobbying tactics were evident, as lawmakers reported receiving numerous messages from Apple representatives expressing concern over the age verification provision. Ultimately, the bill passed without the controversial age verification requirement, showcasing Apple's influence over state legislation. The events in Louisiana reflect a broader trend of tech companies exerting significant power over local governments, often prioritizing their business interests over legislative efforts aimed at consumer protection and safety. This dynamic raises questions about the balance of power between large corporations and state lawmakers.