Kansas residents excel in holiday baking dedication
- A survey by Talker Research found Kansas residents spend an average of 18 hours baking during the festive season, the most in the nation.
- Tennessee has the most confident bakers, rating their skills at 7.4 out of 10, while 40% of Americans plan to give baked goods as holiday gifts.
- These findings highlight the importance of holiday baking traditions in fostering community and family bonding during the festive season.
In 2024, a survey of 5,000 Americans conducted by Talker Research and commissioned by Pillsbury Baking revealed significant trends in holiday baking across the nation. The survey found that Kansas residents dedicate an average of 18 hours to holiday baking, the highest in the country. This enthusiasm contrasts with responses from Tennessee, whose residents boast the highest self-assessed baking confidence with a score of 7.4 out of 10. The survey also highlighted that 40% of Americans plan to gift baked goods this holiday season, with Montanans being the most likely to do so. The findings illustrate that holiday baking is a cherished tradition, with many family members participating together in festive activities. In Virginia, a remarkable 72% of respondents noted that receiving baked goods as gifts is the best gift option, reinforcing the value of home-baked presents. Other unique insights include 56% of West Virginians describing their baking environments as chaotic, and states like South Carolina and Texas engaging in festive activities such as playing holiday music and dancing while baking, respectively. Various other specializations emerged in baking trends across states: Illinois and Hawaii believe baked goods taste better due to the holiday magic, while Minnesotans were identified as the most likely group to attend bake sales. The study also emphasized a split preference for holiday treats among states, with 22 favoring pies and 17 opting for cookies as the top choice. Additional favorites included creatively shaped treats, with snowman shapes rated as the best by 44% of the respondents, demonstrating a cultural attachment to both baking and gift-giving during the holiday season. The results affirm that holiday baking is more than just a culinary activity; it embodies emotional and cultural significance for families across the United States. The results encourage traditions to thrive as new generations engage in creating memories used through baking together, signaling its vital role in American holiday celebrations.