Family turns faith into a brewing business in Wisconsin
- The Alcorn family started brewing beer together after discovering brewing equipment in their basement in 2013.
- They named their brewing company Tridentine Brewing in 2019, reflecting their connection to the Latin Mass.
- Their beers have fostered discussions about their Catholic faith and have generated interest within the community.
In Wisconsin, a family of home brewers, Trevor Alcorn, his father Jeff, and brother Cameron, transitioned from informal brewing to commercial beer production after discovering social media interest. This shift occurred after Jeff retired and they embraced their shared passion for brewing. They launched Tridentine Brewing in 2019, named after the traditional Catholic Mass their family attends, and focused on creating complex beer styles. Their marketing strategy included elaborately designed labels and active social media engagement, leading to the commercial release of their beers, such as Cristeros Mexican Lager. Their endeavors have sparked conversations about faith, showcasing how brewing has allowed them to connect with their community and share their values.