Nation’s most iconic fashion piece revealed

Levi's 501 jeans have been recognized as the most iconic fashion piece in Britain, according to a survey conducted among 2,000 individuals. Originally patented in 1873, these jeans have a rich history, having been popularized by Hollywood legends such as John Wayne and Marilyn Monroe. Their cultural significance has only increased over the years, with contemporary stars like Hailey Bieber and Selena Gomez also sporting them, further solidifying their status in modern fashion. The survey revealed that 45% of respondents consider the Levi's 501 to be the most iconic garment, surpassing other notable items like the Nike Air Max 90 and cherry red Doc Martens. This reflects a broader trend in fashion where classic pieces are celebrated and sought after, particularly among younger generations. Additionally, the research highlights a significant shift towards sustainable fashion practices, with 70% of participants engaging in thrift shopping. This trend is particularly pronounced among those aged 18 to 28, with 84% reporting regular vintage shopping habits. Many individuals are now making conscious efforts to purchase sustainable clothing, indicating a growing awareness of environmental issues within the fashion industry. The findings suggest that the British public is increasingly valuing vintage and second-hand clothing, with many expressing regret over discarding old garments. This cultural shift not only honors iconic pieces like the Levi's 501 but also promotes a more sustainable approach to fashion consumption.