NewJeans terminates contract with HYBE citing mistreatment

In November 2024, the K-pop girl group NewJeans announced the termination of their contract with ADOR, a company under the larger HYBE label. This decision follows an ultimatum given to HYBE two weeks earlier, where the group laid out demands that, if unmet, would result in the end of their relationship with the label. During a press conference, member Hanni detailed the mistreatment experienced by the group and their staff, indicating serious issues regarding the work environment and management practices. The nature of their grievances included claims of manipulation and miscommunication, which the group stated detracted from their ability to perform and thrive artistically. The band members expressed a firm commitment to continue their activities despite the legal and financial implications of their decision to break ties with the label. They understood that by terminating their contract, it might hinder their ability to use the name NewJeans in the future, yet they stressed their determination to uphold the group’s identity and legacy. Danielle, another group member, proclaimed that their fight for the name would not end, asserting that