Selena Gomez launches seven album versions to secure No. 1 spot
- Selena Gomez's album I Said I Love You is competing for the top position on the Billboard 200.
- To increase sales, Gomez released seven different versions of the album, all performing well on iTunes.
- These marketing strategies may help Gomez retain her streak of No. 1 albums despite competition from Playboi Carti.
In recent days, Selena Gomez's latest album, I Said I Love You, has been at the center of a competitive race for the No. 1 spot on the U.S. iTunes Albums chart. The album is a collaboration with her fiancé, Benny Blanco, and has generated significant buzz since its release. To strengthen her chances of maintaining her Billboard 200 No. 1 streak, Gomez has strategically released seven different versions of the album. Each version is performing well, with all seven residing in the top ten on iTunes, and the original version being the most promoted. The album drop is significant not only because of its strong sales but also due to the fierce competition from other popular artists, notably Playboi Carti. Early predictions from HitsDailyDouble suggested that Gomez's effort might debut at No. 2 against Carti's new release, Music, which has been dominating the tally. The release strategy seems aimed at fortifying Gomez's position and ensuring that I Said I Love You does not fall behind. Prior to this latest release, Gomez had already established herself as a prominent figure in the music industry, with previous albums such as Stars Dance, Revival, and Rare all achieving No. 1 status. Her innovative marketing tactics have been widely recognized, but the current approach of releasing multiple versions of the same album, while not new, is an indication of the lengths she will go to preserve her chart-topping legacy. Fans can purchase only a limited number of copies per version, which means that by offering several variations, Gomez allows her most dedicated supporters ample opportunities to contribute to her sales. As the current tracking week concludes, Gomez's efforts will be tested against the influx of other new music releases that are expected. Many notable names often launch albums on Friday, impacting the positioning on the charts significantly, but for now, Gomez's I Said I Love You has managed to establish a foothold. The next update to the Billboard 200 will reveal if her strategic marketing move has been effective in maintaining her lead or if Playboi Carti's album will prevail.