US companies demand action against high EU tariffs on American jams

In response to high tariffs imposed by the European Union, American company JM Smucker has expressed significant concern regarding its fruit spread exports. The company cited a 24% import tax affecting US-made jelly, deeming it a major factor contributing to the insignificantly low value of US exports to the EU. This situation intensified as firm representatives sought the Trump administration's intervention to investigate reciprocal tariffs targeting foreign goods. The call for action highlights the long-standing frustration among various US businesses regarding unfair competition and trade policies they face globally. The increasing responsiveness to such tariffs reflects a broader trend of companies advocating for stronger measures against perceived unfair trade practices. However, the strategic approach taken by President Trump has left many companies uncertain, as they hope to avoid a trade war but wish to level the playing field internationally. Trump's emphasis on reciprocal tariffs is seen as a tool to demand fairness and dismantle longstanding trade barriers under which American firms have suffered. This approach aims to realign global trade relationships and prioritize American manufacturing, calling into question the sustainability of trade policies over the past decades that have led to economic issues within the US.