Samsung offers free Galaxy S25 with TV purchases in the UK

In the UK, Samsung has initiated a promotional strategy that offers a free Galaxy S25 when consumers purchase select television sets. This initiative is part of a broader trend within the company, which has previously included promotions such as offering free subscriptions and devices like tablets and earbuds with purchases of Galaxy phones. To qualify for the complimentary Galaxy S25, customers must buy a relatively expensive television, with prices starting from £1,199 ($1,623.93) for a 43-inch Neo QLED QN93F model. Samsung's promotional deals are designed to increase consumer engagement with their product ecosystem, which has a history of offering free hardware to incentivize purchases. The company has bundled several devices alongside the Galaxy S25 Ultra, including a Galaxy Tab A9 Plus and discounts on wearables. Samsung has focused on drawing in new users and strengthening brand loyalty through these giveaways, as well as the allure of advanced AI functionalities embedded within their devices. Though the deal appears attractive, buyers must navigate a convoluted claims process for certain cash-back offers that can take up to 45 days for approval and payment. This complex procedure may deter some customers from pursuing the advertised discounts. Samsung's approach is indicative of a broader marketing strategy to associate their products with value through perceived savings and a cohesive ecosystem. However, the sustainability of these promotional strategies is called into question given the pending introduction of a subscription model for premium features expected in the near future. With consumer electronics prices continuing to rise, Samsung's strategy aims to create a compelling entry point into the Galaxy ecosystem. The integration of AI features into their lower-end smartphones adds to the appeal. Yet, clarity on future Galaxy AI subscription pricing remains ambiguous. Customers are left uncertain about the potential long-term costs associated with owning devices that may adopt subscription-based models in the future. Crucially, these giveaways may serve as a tactic to ensure customer retention against an increasingly competitive landscape of tech companies.