Amazon slashes prices on iPhone 16 Pro models ahead of Prime Day

In recent days, significant price reductions have been reported for Apple’s iPhone 16 Pro and iPhone 16 Pro Max models available on Amazon. This sale comes just before the anticipated Amazon Prime Day event, which typically offers various discounts across a range of products. The iPhone 16 Pro, which originally has a starting price of $999, can now be found in Renewed Premium condition at a lower price along with the larger iPhone 16 Pro Max model. For instance, the lowest storage version of the iPhone 16 Pro, which features 128GB storage, is selling for $840 in black titanium, showcasing a recent price drop of $159 from its original cost. Other colors, such as desert titanium, natural titanium, and white titanium, are priced between $848.44 and $869.99. If consumers prefer a higher storage option, the 256GB model that retails for $1,099 is available at prices ranging from $923.06 to $936.55, ensuring substantial savings for users seeking an upgrade. The 512GB variations are also on sale, though availability for certain colors like black and natural titanium is currently absent. Desert titanium pricing stands at $1,089.97, while the top-tier storage capacity of 1TB, generally priced at $1,599 when purchased new, offers discounts too. For black titanium, the new price caps at $1,569.97, while white titanium is still fairly priced at $1,459. Additionally, the iPhone 16 Pro Max, which lacks a 128GB option, sees the 256GB variant offered at discounts ranging from $1,099 to $1,152.09, showcasing a decrease of $100 compared to its new price of $1,199. Overall, the drop in prices for both iPhone 16 Pro models indicates a strategic move by Amazon to attract buyers and provide them with options just before Amazon Prime Day, reinforcing the significance of consumer choice and competitive pricing in the technology sector.