Xfinity Live! renames to Stateside Live! due to partnership

In Philadelphia, the transformation of entertainment venues in the South Philadelphia Sports Complex is underway. Specifically, Xfinity Live!, a popular sports bar and entertainment venue, will soon be renamed Stateside Live! This change is part of a partnership with the local distillery Stateside Brands. The name alteration is expected to take effect in the fall of 2025, illustrating how significantly the local hospitality landscape is evolving. Notably, this renaming occurs soon after the Wells Fargo Center adopted the new title Xfinity Mobile Arena, highlighting a broader trend in venue branding within the region. The announcement comes from Stateside Brands co-founder Matt Quigley, who emphasized the deep-seated connections that the brand has with Philadelphia's sports culture. The distillery's involvement in the community is not new; in fact, they initiated a charitable campaign in 2022, collecting over 350 Ben Simmons jerseys to donate to shelters in Brooklyn, illustrating their commitment to social responsibility. Furthermore, in a mutually beneficial arrangement, Sixers fans who contributed jerseys received $25 gift cards to Stateside Vodka, indicating a strategic move to bolster brand loyalty and community engagement. Alongside the renaming, a significant $20 million expansion of the South Philadelphia venue is slated for completion by 2026. This expansion is expected to coincide with the opening of new facilities, including hospitality and entertainment venues. The Cordish Companies, which operates Live! Hospitality and Entertainment, noted that changes are projected for the wider sports complex over the next decade. Notable improvements include the anticipated new arena shared by the Flyers, Sixers, and the city's likely expansion WNBA team, expected to become operational by 2031. Moreover, Comcast Spectacor has unveiled ambitious plans to revitalize the South Philly sports complex. By February 2024, company officials announced initiatives to introduce a hotel, numerous retail shops, and an outdoor plaza, among other enhancements to the area. These ambitious developments highlight the commitment to not only revamping sports facilities but also creating comprehensive entertainment spaces that cater to fans and visitors alike, reflecting evolving consumer expectations and engagement in Philadelphia's sporting culture.