GM unveils electric vehicle innovations at Milford Proving Ground
- Mary Barra confirmed GM's goal to be all-electric for light-duty vehicles by 2035, despite challenges in EV sales.
- Barra expressed surprise at the political nature of electric vehicle discussions and emphasized consumer choice.
- She believes this is a pivotal time for the automotive industry, with legacy automakers capable of adapting to change.
General Motors' CEO Mary Barra discussed the company's commitment to electric vehicles during a recent event at the Milford Proving Ground, a site known for automotive innovation. She expressed confidence that GM will transition to an all-electric lineup for light-duty vehicles by 2035, despite acknowledging the challenges posed by fluctuating EV sales. Barra emphasized that electrification should enhance vehicle performance rather than be implemented for its own sake, indicating a thoughtful approach to integrating electric technology. The conversation also touched on the political implications surrounding electric vehicles, with Barra noting her surprise at how the propulsion system of vehicles has become a contentious issue. She highlighted GM's strategy of providing consumers with choices rather than imposing a single solution, reinforcing the company's commitment to meeting diverse customer preferences. Barra's optimism about the future of the automotive industry was evident as she described the current period as one of the most exciting times for engineers and manufacturers alike. She believes that legacy automakers like GM can adapt quickly to the evolving market and are eager to lead the transition to electric mobility. The event also hinted at the potential for an all-electric Corvette, a topic fueled by public interest and statements from President Biden. This reflects GM's broader strategy to innovate while responding to consumer demand and market trends, positioning the company as a key player in the future of electric vehicles.