Sep 9, 2024, 12:00 AM
Sep 9, 2024, 12:00 AM

Feeld app revolutionizes dating with modern attitudes to love and sex

Provocative
Highlights
  • Feeld was founded by a couple exploring an open relationship, aiming to create a more inclusive dating platform.
  • The app has experienced significant growth, with revenues reaching nearly £40 million, primarily from international users.
  • Its popularity reflects a shift away from traditional dating norms, indicating a demand for modern attitudes towards love and relationships.
Story

Feeld, a dating app founded by Dimo Trifonov and Ana Kirova, emerged as a response to traditional dating platforms that reflect outdated attitudes towards love and sex. Originally conceived as a way for the couple to explore an open relationship, the app has gained popularity for its inclusive approach, catering to diverse relationship structures, including throuples. Based in Cumbria, Feeld has seen significant financial growth, with revenues nearly doubling to around £40 million, primarily from international users. The rise of Feeld coincides with a broader critique of conventional dating apps like Tinder and Bumble, which have been described as fostering a chaotic dating environment. Users often experience extreme behaviors, such as being love-bombed or ghosted, leading to a sense of disillusionment with the dating landscape. This dissatisfaction has prompted discussions about the impact of technology on dating dynamics, particularly among younger generations. In 2021, a study revealed that nearly 40% of Californians aged 18 to 30 had not engaged in sexual activity in the past year, prompting speculation about the role of dating apps in this trend. Critics argue that these platforms have altered traditional mate selection processes, with a focus on superficial indicators of success rather than deeper qualities like intelligence and kindness. This shift has left many users feeling frustrated and disconnected. Ultimately, Feeld's success highlights a growing demand for more progressive and varied approaches to dating, reflecting changing societal attitudes towards relationships. As users seek alternatives to the conventional dating experience, Feeld stands out as a platform that embraces modern views on love and sexuality.

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