Hershey acquires popular sour candy brand Sour Strips

The Hershey Company, based in HERSHEY, Pennsylvania, announced the acquisition of the sour candy brand Sour Strips in a recent press release. This acquisition is aimed at expanding Hershey's offerings within their sweets portfolio, which is experiencing growth in consumer demand. According to Mike Del Pozzo, the President of U.S. Confection at The Hershey Company, this move is expected to accelerate their growth in the sweets category. Maxx Chewning, the founder of Sour Strips, expressed excitement over this partnership with Hershey, emphasizing that it aligns with their mission to innovate in the confectionery sector and set new standards. Together, they aim to enhance consumer experiences for candy enthusiasts worldwide.