The Melting Watch Looks, Well, Just Like That
- Exaequo has unveiled a new watch that is a nod to a 1990s design inspired by Salvador Dalí's iconic painting of melting clocks.
- The timepiece captures the surrealist aesthetic with its misshapen appearance.
- This revival appeals to both art lovers and watch enthusiasts.
Exaequo Genève, a Swiss watch brand, has made a notable comeback with the reintroduction of its Softwatch, originally launched in the 1990s. This new timepiece draws inspiration from Salvador Dalí's surrealist artwork featuring misshapen clocks, embodying the fluidity and unconventional nature of time. The brand, which ceased operations in 1998 after a legal dispute regarding the use of Dalí's signature, has returned under new ownership, eager to revive its cult classic. The Softwatch, known for its distinctive melting design, has garnered a reputation as a collector's item since its initial release. Originally priced at a few hundred dollars, the watch's unique aesthetic has made it a sought-after piece among horology enthusiasts. The new version aims to capture the essence of the Surrealist movement while appealing to modern consumers. Andrea Casalegno, a watch brand consultant and influencer, praised the Softwatch for its wearability and comfort, stating, "It’s super-wearable and really nice in terms of how it sits on the wrist." His endorsement highlights the watch's blend of artistic inspiration and practical design, making it a compelling choice for both collectors and casual wearers alike. As Exaequo Genève re-establishes itself in the watchmaking industry, the revival of the Softwatch marks a significant moment in the intersection of art and horology, inviting a new generation to appreciate its unique charm and historical significance.