Groundworks appoints Lara Drake as Chief Experience Officer in Virginia Beach
- Lara Drake has been appointed as Chief Experience Officer at Groundworks to enhance customer experience and oversee employee engagement.
- She brings 30 years of experience in communications and brand marketing, previously working at Discover Financial Services.
- Groundworks is expanding its operations, having entered Canada and acquired 11 companies, indicating a strong focus on growth and customer engagement.
On September 27, 2024, Groundworks, a leading foundation and water management solutions company in North America, announced the appointment of Lara Drake as its new Chief Experience Officer. In her role, Drake will focus on enhancing the customer journey and experience while also overseeing employee engagement for the company's 5,500 staff members. With 30 years of experience in communications and brand marketing, she has previously held significant positions at Discover Financial Services, where she led various marketing initiatives. Groundworks is currently experiencing significant growth, having expanded into Canada, acquired 11 companies, and opened five new offices. The company aims to improve customer engagement and adapt to evolving consumer demands, recognizing the importance of investing in processes and technology to achieve these goals. Drake's extensive background in brand strategy and customer engagement is expected to contribute positively to the company's ongoing evolution and success.