How Snoop Dogg Bet Big—On Himself

Snoop Dogg, a prominent figure in hip-hop, has transitioned from a controversial image to a family-friendly persona, engaging in various ventures that reflect this change. This fall, he is set to join the cast of The Voice and release a new album produced by Dr. Dre, marking a significant collaboration since his iconic album Doggystyle. Snoop's brand has expanded beyond music, as he explores new business opportunities, including his Death Row Cannabis brand and a ready-to-drink cocktail named after his hit song, Gin and Juice. During a recent appearance in Paris, Snoop Dogg showcased his playful side, participating in a torch relay for the Olympics, which delighted fans. His involvement in the Olympics has been well-received, with hopes for his return in future games. Snoop's ability to connect with audiences, whether through music or television, has solidified his status as a cultural icon. Despite stepping back from his cannabis venture capital fund, Snoop remains focused on ownership and control over his projects. He emphasizes the importance of music in his life, stating that it is the foundation of his identity. The upcoming album, Missionary, is anticipated to be a highlight of his career, promising fresh material for his performances. Overall, Snoop Dogg's evolution reflects a strategic approach to his brand, balancing entertainment and entrepreneurship while ensuring a legacy for future generations.