Huawei to unveil epoch-making product after iPhone 16 launch

Huawei has announced a product launch event scheduled for September 10 at 2:30 p.m. Beijing time, just hours after Apple's iPhone 16 unveiling. This strategic timing aims to capture attention and potentially overshadow Apple's event, which is set for the morning of September 9 on the U.S. West Coast. Richard Yu, head of Huawei's consumer and automotive technology group, described the upcoming product as "epoch-making," suggesting it represents a significant innovation that has not yet been realized by others in the industry. The company has invested five years into developing this product, which Yu claims has turned "science fiction into reality." This announcement comes at a time when Huawei is attempting to regain its footing in the smartphone market after being significantly impacted by U.S. sanctions that restricted its access to advanced semiconductors. Despite these challenges, Huawei has managed to launch new smartphones that have surprised industry observers and policymakers. Recent market research indicates that Huawei's smartphone shipments in China have surged by 41% year-on-year, marking the fastest growth among the top five smartphone brands. In contrast, Apple has lost its position among the top five smartphone vendors in China, highlighting the competitive landscape between the two companies. As Huawei prepares for its launch, the tech community is eager to see how this new product will impact the market and whether it can effectively challenge Apple's dominance, particularly in the Chinese market where Huawei's resurgence has been notable.