Apr 10, 2025, 8:36 PM
Apr 10, 2025, 8:36 PM

Jeff Overman and Rae Crogan join Equity Union Real Estate with their team

Highlights
  • Equity Union Real Estate welcomed the Desert Homes team, led by Jeff Overman and Rae Crogan.
  • The team is well-regarded in the Coachella Valley, holding significant rankings in real estate.
  • This addition enhances Equity Union's presence with four on-site communities in the area.
Story

In Palm Desert, California, Equity Union Real Estate announced on April 10, 2025, the addition of the Desert Homes team to its brokerage. This team, led by Jeff Overman and Rae Crogan, has established itself as a prominent player in real estate within the Coachella Valley. With over 20 years of experience in the industry, both Jeff and Rae bring extensive knowledge of the market, especially in the Oasis Country Club community. Their team also includes MaryAnne Towne and Judy Haley, further solidifying their reputation as one of the top real estate teams in the region. The Oasis Country Club, a significant addition to Equity Union's portfolio, features 662 homes and a variety of amenities including 18 swimming pools, a golf course, and tennis courts, emphasizing the lifestyle available in the community. The inclusion of this community allows Equity Union to represent four on-site communities across the Coachella Valley, enhancing its visibility and reach in the real estate market. The company’s strategic expansion reflects a growing demand for real estate in this attractive region known for its golfing and community lifestyle. Furthermore, Harma Hartouni, CEO of Equity Union, emphasized the advantage of having a team that understands the community's needs and quality of life, noting that all team members are homeowners within the Oasis Country Club. This local knowledge is vital for providing tailored services to potential buyers and sellers in the area. The Desert Homes team’s consistent ranking in prestigious reports, such as Palm Springs Life magazine and RealTrends Verified, underscores their credibility and success in the competitive Coachella Valley real estate market. As Equity Union continues to grow, it is likely that this type of strategic partnership will foster further development and showcase the vibrant lifestyle opportunities that exist in the Coachella Valley. By adding experienced teams like Desert Homes, the brokerage can better serve its clients and leverage local expertise to navigate the real estate market effectively.

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