Nationalising Climate Action: A Call to Ministers Now

The author expresses frustration over the outsourcing of climate action to private entities, arguing that this approach is inadequate for addressing the climate crisis. They highlight the need for nationalisation of environmental persuasion, suggesting that current efforts are insufficient and often ineffective. The author compares the situation to a military invasion, emphasizing that citizens' groups alone cannot prepare for such a significant threat. They point out that state-led campaigns have historically been more impactful, yet recent government efforts have been lacking. The last notable campaign was the 2019 Love Water initiative, which the author believes did not resonate strongly enough with the public. The piece concludes with a call for a unified state message to effectively mobilize society around the environmental crisis, as individual efforts are seen as futile without government support.