Dec 14, 2024, 4:05 AM
Dec 13, 2024, 2:57 PM

McKinsey pays $650 million for aiding Purdue Pharma's opioid sales

Highlights
  • The consulting firm McKinsey & Company has settled for $650 million due to its role in promoting Purdue Pharma's OxyContin.
  • McKinsey's strategies involved targeting specific prescribers to increase opioid prescriptions despite known risks.
  • This case represents a significant move toward holding consulting firms accountable in the ongoing opioid crisis.
Story

In the United States, McKinsey & Company has reached an agreement to pay $650 million to settle a federal investigation regarding their consulting work for Purdue Pharma, a manufacturer of opioid medications. This settlement is a response to accusations that McKinsey provided advice that contributed to the promotion and sale of OxyContin, a highly addictive opioid that played a significant role in the U.S. addiction and overdose crisis. The announcement was made public through court papers filed in Virginia, with McKinsey expressing deep regret over their involvement. This case underscores ongoing efforts by federal prosecutors to hold various companies accountable for their roles in exacerbating public health issues linked to opioid addiction, which has been associated with over 80,000 annual deaths in recent years. Federal filings revealed that McKinsey was compensated over $93 million throughout a 15-year period for its efforts to assist Purdue in boosting revenue from OxyContin. Notably, the government claimed that McKinsey had knowledge of the inherent risks and dangers related to OxyContin, as Purdue Pharma had previously faced legal issues concerning the promotion of the drug. The consulting firm's recommendation strategies involved targeting specific prescribers who were likely to write the most additional opioid prescriptions, even when these prescriptions were deemed unsafe, ineffective, and medically unnecessary. This deliberate targeting contributed to a significant increase in OxyContin prescriptions that lacked legitimate medical purposes. The consulting firm's involvement further included actions taken in 2013 aimed at rejuvenating Purdue's sales following a downturn, which saw McKinsey consultants accompanying Purdue sales representatives during visits to pharmacies and prescribers to gather essential information for improving sales tactics. While investigations were ongoing, the firm was noted to have identified clinics that were prescribing opioids at rates exceeding those of entire hospital systems, advising that these clinics be prioritized for sales outreach. Such strategies were instrumental in creating an environment where high-dose OxyContin prescriptions were not subject to the more rigorous scrutiny typically applied to other opioids, further exacerbating the crisis. In total, since 2021, McKinsey has agreed to settlements amounting to approximately $765 million, further solidifying their accountability in the national opioid crisis. The resolution of this investigation marks a pivotal moment as it is one of the first instances where a management consulting firm faces repercussions for advising a client to engage in unlawful activities. Advocates for public health reform emphasize the importance of holding consulting firms accountable for their roles in the opioid crisis, viewing this settlement as a necessary step toward rectifying the damage inflicted on communities across the country in the past decades. The opioid crisis itself began to gain significant attention after the 1996 market introduction of Purdue Pharma’s OxyContin, leading to persistent addiction and health challenges across the nation.

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