ROCKWOOL invests over 100 million USD in controversial Mississippi production line

On December 10, 2024, ROCKWOOL announced a significant investment in expanding its manufacturing capabilities in the United States, specifically in Mississippi. This decision comes as a response to the increasing demand for industrial insulation products in North America, particularly in the Gulf of Mexico region, where industrial activities are on the rise. The investment plans include the establishment of a new production line at ROCKWOOL's existing facility in Marshall, Mississippi, which strategically positions the company to serve the industrial sector in the southern United States effectively. The new production line is designed to utilize ROCKWOOL's proprietary technologies, known as WR-Tech™ and CR-Tech™, which confer advanced water repellency and corrosion resistance to the insulation products produced. These innovative technologies address key challenges in the industrial sector, particularly the necessity for effective insulation solutions in demanding environments where protection against corrosion under insulation (CUI) is crucial. This aligns with the company's commitment to provide state-of-the-art solutions that meet the evolving needs of their customers. Jes Munk Hansen, the CEO of ROCKWOOL, emphasized the strategic importance of North America, noting that the market, especially the United States, is a focal point for the company's growth strategies. Currently, ROCKWOOL operates four insulation factories across the continent, with plans for a fifth facility in Washington State also under consideration. This planned expansion highlights the company's relentless pursuit of advancing its industrial insulation portfolio in the U.S. and further solidifies its presence in a competitive market. The new production line is expected to become operational by 2027, a timeline indicating ROCKWOOL's long-term investment in the region. By enhancing its industrial insulation manufacturing capabilities, ROCKWOOL aims to support the sustainability goals of its customers by minimizing energy consumption, addressing noise pollution, and contributing to overall environmental resilience. This initiative reflects the company's broader mission to help communities tackle significant sustainability challenges and reduce carbon footprints across different industries.