Apple pursues Formula 1 broadcast rights amid rising popularity
- The current agreement between ESPN and Disney for Formula 1 broadcasting expires at the end of the 2025 season.
- Apple is reportedly considering adding Formula 1 to its AppleTV+ service after producing a successful film about the sport.
- With increasing interest in Formula 1, the competition for US broadcast rights is expected to lead to significantly higher fees.
In the United States, the search for a new broadcast partner for Formula 1 has become pressing as the current deal with ESPN and Disney expires at the end of the 2025 season. As of July 2025, the series is without a US TV agreement for the upcoming 2026 season, a situation that is concerning given significant upcoming changes, including new technical and engine regulations, and the inclusion of a new street race in Madrid. Cadillac is also set to join the grid, contributing to the heightened interest in the sport. Apple's interest in Formula 1 comes on the heels of the success of its film on the series, which reportedly became its highest-grossing production. The tech giant is exploring options to add Formula 1 to its AppleTV+ sports programming portfolio, reflecting its ambitions to expand in the broadcasting landscape. Currently, ESPN holds the exclusive rights to Formula 1 broadcasts in the US, airing races through a partnership with Sky Sports, alongside some broadcasts on ABC. The financial dynamics of this broadcasting landscape point towards a significant increase in rights fees in the next deal. The current agreement pays ESPN and Disney approximately $85 million per season, but with their exclusive renegotiation window over, they are facing stiff competition from new entrants like Apple and Netflix. Netflix is also reportedly in the running for the rights, thanks to its successful documentary series, Drive To Survive, which played a critical role in enhancing the sport's visibility and popularity in the US market. The growing interest in F1 broadcasting rights is amplified by the sport's increased stature in the United States. With three Grands Prix taking place on American soil in Miami, Austin, and Las Vegas, Formula 1 continues to gain traction. The landscape for sports broadcasting rights is competitive and evolving, suggesting that whoever secures the broadcasting rights for the next season will have a significant opportunity to cater to a lucrative and expanding audience. The potential for Apple and other platforms to integrate F1 into their offerings symbolizes the maturation of Formula 1's brand and appeal in the lucrative North American market.