SKF showcases new automotive tools at SEMA Show 2024 in St. Louis

On October 14, 2024, in St. Louis, Lincoln and Mityvac, brands under SKF, announced their participation in the upcoming SEMA Show, the largest automotive trade event in the United States. Scheduled from November 5 to 8 at the Las Vegas Convention Center, the event will showcase the latest innovations in automotive tools and technology. Lincoln will present its extensive range of lubrication tools designed to enhance equipment performance, while Mityvac will introduce its new master cylinder adapter cap kit, compatible with various vehicle types, including electric and hybrid models. The SEMA Show serves as a vital platform for suppliers to connect with customers and demonstrate their latest products. The event is particularly significant for Lincoln and Mityvac as they aim to engage with both existing and potential customers, highlighting their commitment to innovation in the automotive sector. The presence of the Honda off-road motorcycle, raced by legendary driver Johnny Campbell, at their booth will further attract attention, showcasing the brands' association with high-performance motorsports. Maria Orlando, the marketing director for SKF, expressed enthusiasm about the event, emphasizing its importance for sharing their technological advancements with the automotive community. The SEMA Show is recognized for its exclusive focus on trade professionals, making it an ideal venue for Lincoln and Mityvac to reinforce their market presence and demonstrate how their products can benefit automotive professionals and enthusiasts alike. Overall, the participation of Lincoln and Mityvac at the SEMA Show underscores their strategic focus on innovation and customer engagement in the competitive automotive industry.