IMAX expands its content reach through AI localization
- Global demand for non-English content is significantly increasing, particularly in English-speaking countries.
- IMAX is collaborating with Camb.ai to utilize AI for better localization of its original content.
- This strategic move is part of a broader trend in the industry towards diversifying and expanding content consumption.
With the rise of global content consumption and a significant demand for non-English media, IMAX has initiated a partnership with Camb.ai to implement AI technologies aimed at improving localization for its original content. The company plans to roll out these translations in phases, focusing initially on high-resource languages following successful internal testing of Camb.ai's technology. Camb.ai has developed specialized models for AI dubbing and speech translation that are particularly effective in handling multilingual demands in real-time scenarios, such as live sports events. This partnership highlights a growing trend in the industry where non-English content is expanding rapidly across English-speaking markets, further evidenced by Netflix's notable growth in non-English viewership in the U.K. over the past three years. The global media industry, projected to grow at a compound annual growth rate of nearly 4% over the next five years, confirms the importance of evolving content strategies to align with audience preferences and the increasing consumption of diverse language content.