Sep 28, 2024, 12:00 AM
Sep 28, 2024, 12:00 AM

Hotel Lobby Candle Launches Napa Valley Candle with Solage

Highlights
  • The Napa Valley candle features a fall fragrance inspired by the region's harvest season, combining earthy and fruity notes.
  • Lindsey Silberman, the founder of Hotel Lobby Collection, was inspired by her visit to Solage in 2014, leading to the collaboration.
  • The candle aims to help guests relive their memories of Solage, showcasing the connection between scent and experience.
Story

Hotel Lobby Candle has launched a new candle inspired by Napa Valley in collaboration with Solage, a resort in Northern California. This fall fragrance captures the essence of the region, combining earthy notes with the sweetness of ripe fruit and hints of French oak barrels used for aging wine. Lindsey Silberman, the founder of Hotel Lobby Collection, was inspired by her visit to Solage in 2014, which left a lasting impression due to its unique landscape and ambiance. The candle's design incorporates mulberry notes, reflecting the trees found throughout the resort, and features a special gift tag reminiscent of the hotel's luggage tags. The collaboration aims to evoke memories for guests, allowing them to take a piece of their experience home. The Napa Valley candle is positioned as a sensory reminder of the beauty and charm of the area, enhancing the connection between the guests and their stay at Solage. The candle will be available for purchase at various locations and online, making it accessible to a wider audience. This partnership highlights the growing trend of experiential marketing, where brands create products that resonate with consumers' emotions and memories. By linking the candle to the Solage experience, Hotel Lobby Candle not only promotes its product but also strengthens the brand identity of the resort. Overall, the Napa Valley candle represents a thoughtful blend of fragrance and memory, designed to transport users back to the serene and picturesque environment of Napa Valley, while also celebrating the local culture and heritage of the region.

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