Lorde previews 'Hammer' ahead of her new album release

On June 19, 2025, New Zealand singer Lorde announced the upcoming release of her new single 'Hammer' along with an accompanying music video. This announcement was made through a 17-second preview clip shared on social media, which features the singer enjoying her time at Hampstead Heath park in London, where she is seen sitting on a park bench with pigeons on her shoulders and running down a hill. The clip aims to build excitement among fans for the new music. Lorde, who is currently 28 years old, revealed that 'Hammer' will be the final single she's releasing before her highly anticipated album titled 'Virgin'. This album is set to be released a week later on June 27, 2025. In an Instagram post detailing her thoughts about the single, Lorde described 'Hammer' as "an ode to city life and horniness to be honest," which might resonate with many of her urban-dwelling listeners. In the lead-up to the release of 'Hammer', Lorde had already put out two tracks from the album: 'Man of the Year' and 'What was That'. These earlier releases have helped to set the stage for the album and generated considerable buzz in the music community, indicating that fans are eagerly anticipating the entire body of work. The 'Virgin' album promises a variety of themes and sounds, with other expected tracks including 'Shapeshifter', 'Favorite Daughter', 'Current Affairs', 'Clearblue', 'GRWM', 'Broken Glass', 'If She Could See Me Now', and 'David'. As a significant release in 2025, 'Hammer' comes at a time when the music industry continues to evolve, with artists finding new ways to connect with audiences and innovate within the medium. Lorde's approach to this upcoming release, alongside her previous singles, indicates a thoughtful maturation in her artistry, reflecting both personal and broader societal themes. This added layer of meaning in her music is what fans have come to love and expect from Lorde, who continues to make her mark as a prominent figure in contemporary pop music.