Kennesaw State University introduces the first rural management MBA in the country

In Kennesaw, Georgia, on December 10, 2024, Kennesaw State University announced the introduction of a new concentration in Rural Management for its Evening Master of Business Administration program, slated to begin in Fall 2025. This groundbreaking program is the first of its kind in the United States, aimed specifically at addressing the unique challenges faced by rural communities. The University System of Georgia has also approved another concentration in Business Intelligence, expanding the MBA program's offerings to cater to a broader audience. The Rural Management concentration focuses on various aspects, including sustainable agriculture, infrastructure development, and access to essential services like healthcare and education. As rural areas across America experience unprecedented growth, evidenced by population increases in counties such as Jackson and Dawson, the need for qualified professionals in both business and government leadership roles becomes critical. Kennesaw State's Michael Coles College of Business recognizes the importance of preparing future leaders to tackle these challenges. Renee Bourbeau, the executive director of MBA programs, highlighted the need for leadership in rural areas, stating that these communities have often suffered from a leadership vacuum, which can impede their growth and development. Participants in the Rural Management program will receive education tailored to the specific needs of rural economies, aimed at developing strategic skills and insights necessary for effective decision-making. The program will feature courses on economic development in rural areas, agribusiness strategies, and other relevant topics, positioning graduates for impactful careers in these growing regions. Concurrently, the newly introduced Business Intelligence concentration will equip students with critical data analysis skills, facilitating improved decision-making for organizations. Overall, these advancements in Kennesaw State University's MBA offerings exemplify the institution's commitment to adapting its academic programs in response to the evolving needs of students and the broader business community. The new concentrations represent a proactive step in providing students with valuable opportunities for career advancement and addressing essential needs within rural areas across the country.