Land Rover launches global competition to promote exploration and conservation

This summer, Land Rover initiated a global competition known as the Defender Trophy across over 50 countries. The event combines rigorous challenges that test driving skills and mental agility with a deeper purpose of conservation. Participants face various local qualifiers that include steep hill climbs and time-sensitive navigation drills. Those who excel will earn a place in the final challenge, held in Africa, where they will work alongside Tusk rangers on active conservation missions. The competition is designed not just for adventure, but to leave a positive impact on wilderness areas. The Defender Trophy is grounded in Land Rover's heritage, echoing the daring spirit of off-road rally raids from the 1980s and 1990s. Historically, Defenders faced challenging terrains in places like Borneo, the Amazon, and Siberia. Today, while the vehicle's designs have evolved, the mission remains similar: to push the boundaries of human and machine capabilities in rugged environments. Central to this competition is the limited-edition Defender 110 Trophy, crafted with off-road functionality in mind. It features functional upgrades such as an expedition roof rack and side-mounted gear carrier, all designed for adventurers carrying essential supplies. The entry requirements for participants are set to encourage a diverse group. Individuals must be 23 or older, possess an international driver's license, be fluent in English, and have the ability to swim at least 50 meters. With these modest criteria, the emphasis is placed on the mindset and character of the participants rather than their resumes, making it accessible to a broader audience. As Land Rover celebrates its 75th anniversary, the Defender is being positioned as a standalone brand. This occasion serves as a bold initiative from JLR, merging adventure with a cause. Through its long-standing alliance with the Tusk organization, which focuses on anti-poaching and environmental work, the Defender Trophy aligns with Land Rover’s commitment to conservation. The competition is not merely a series of races; it is an opportunity for participants to make a lasting impact on the environment while showcasing their driving prowess and teamwork.