KPop Demon Hunters soundtrack skyrockets on Billboard charts
- The KPop Demon Hunters soundtrack saw a significant increase in its Billboard chart rankings in its second week.
- Overall consumption of the album surged nearly doubled from the first to the second week, reaching 61,800 equivalent units.
- KPop Demon Hunters is establishing itself as a rare hit for a soundtrack, showcasing sustained popularity and a growing audience.
In the United States, the album accompanying the Netflix original movie KPop Demon Hunters has achieved significant success. After its release, the soundtrack experienced a remarkable increase in popularity, particularly noted in its second week on the Billboard charts. The album made a notable climb on several charts, moving from No. 10 to No. 2 on the Top Streaming Albums chart and from No. 8 to No. 3 on the Billboard 200. Overall consumption nearly doubled, soaring from 31,400 equivalent units in the first week to 61,800 in the second week of tracking. Despite its rise on the Billboard 200, KPop Demon Hunters retained its position at No. 1 on the Top Soundtracks chart, maintaining its momentum since debuting there. Concurrently, it slipped slightly on the Top Album Sales ranking, despite an increase in pure sales by more than 31%, indicating a discrepancy where sales improved yet ranking dropped slightly. This phenomenon highlights an unusual pattern for soundtracks related to visual projects, as they often do not sustain significant momentum in the competitive music market. Furthermore, the soundtrack's songs have also started making waves on the Billboard Hot 100, with several tracks reaching new peaks and five songs making their debuts. KPop Demon Hunters has achieved a notable milestone by showcasing strong streaming numbers for the genre, suggesting it has cultivated a dedicated audience. Observers have noted that this sustained success is atypical for K-pop releases in the U.S., which generally experience brief chart runs. The film premiered on Netflix on June 20, and as it gains traction among viewers, this momentum translates into impressive streaming figures for its accompanying music. Moreover, the fact that several songs from the soundtrack are finding their way onto various Billboard charts, including dance rankings, points towards the growing popularity of the soundtrack beyond the initial release phase. This shift may indicate a broader acceptance and recognition of K-pop in mainstream U.S. music culture.