Channel Nine's Olympic Logo Under Scrutiny by Viewers

Viewers of Channel Nine's Today Show have raised concerns regarding the network's use of the Olympic Rings logo, which remains displayed above the time on the program despite the conclusion of the 2024 Paris Olympics. Observers on the MediaSpy forums have pointed out that the network should transition to promoting the Paralympics, which are set to take place in the following weeks. Commenters have suggested that the Olympic rings should be replaced with the Paralympic symbol, known as the Agitos, to better reflect the current sporting events. The Agitos logo, characterized by its three elements in red, blue, and green, represents the colors most commonly found in national flags worldwide. As the Paralympics approach, viewers believe that Channel Nine should utilize this time to highlight the upcoming games and support the athletes participating in them. One forum user emphasized the need for the network to make this change, stating, "Shouldn't it be replaced with the Paralympic symbol that is the Agitos for the next 2.5 weeks?" In addition to the logo issue, a TikTok user has claimed that Channel Nine has been using an unauthorized version of the Olympic rings. Marketing professional Kiandra Trickett, known as The Original Kiki, pointed out discrepancies between the network's logo and the official design established by the International Olympic Committee (IOC). Trickett questioned whether the altered design was a result of rights issues, highlighting the importance of adhering to established branding guidelines. As discussions continue, viewers are calling for Channel Nine to rectify these branding missteps and properly represent both the Olympic and Paralympic events.