Nostalgia in 2023: The Debate Over Snickers vs Marathon Bars
- Mars has rebranded its Snickers bar to Marathon, its original name in the UK.
- This change has ignited discussions about society's fixation on nostalgia, particularly among older generations.
- Critics argue that such nostalgia-driven marketing fails to address the real issues of modern life.
In 2023, the Mars company announced a rebranding of its Snickers bar to its former name, Marathon, which was used in the UK from 1967 until the name change back to Snickers. This marketing move has sparked a debate about society's growing obsession with nostalgia, particularly among older generations who yearn for the past. Critics argue that such changes are superficial and do not address the deeper issues faced by these demographics, such as dissatisfaction with modern life. The article highlights how this nostalgia is not limited to consumer products but extends to politics, with politicians echoing similar sentiments of wanting to return to a bygone era. The author suggests that while nostalgia can be comforting, it ultimately cannot restore the past or resolve current challenges. Instead, it reflects a broader societal struggle to cope with change and the realities of adulthood, emphasizing that life is a journey that cannot be reverted to a simpler time.