Dec 1, 2024, 7:36 AM
Dec 1, 2024, 7:36 AM

Utah hockey club thrives as Coyotes find a new home

Highlights
  • Utah Hockey Club began its first season after acquiring the assets of the Arizona Coyotes.
  • The team has experienced positive fan engagement and merchandise sales since the move.
  • The NHL's delay in relocating the Coyotes has prompted discussions about franchise management.
Story

In the United States, the Utah Hockey Club has successfully begun its inaugural season after the hockey assets of the now-defunct Arizona Coyotes were acquired by Ryan Smith, owner of the Utah Jazz, earlier this year. This transition occurred amid ongoing struggles faced by the Coyotes in Arizona, where the team had difficulties drawing sufficient crowds to their games and faced challenges with their previous venue. The sale and subsequent establishment of the Utah Hockey Club were seen as a necessary step to revitalize professional hockey in a new location. Utah, known for its enthusiastic sports fans, has seen an overwhelming response to the team, with reports highlighting impressive merchandise sales and a high level of fan engagement within months of moving to Salt Lake City. Utah's General Manager Bill Armstrong noted the transformation in team culture and community support since the move. Initially, there were questions regarding why the NHL delayed taking action given the Coyotes' struggles that lasted almost three decades. The league's prior commitment to keeping the team in Arizona, despite its problems, reflects the complexities involved in the relocation of sports franchises. However, in the wake of the successful launch in Utah, questions about the timing of the move have arisen. Many speculate that the delay allowed the Coyotes' situation to deteriorate further, ultimately prompting the NHL to explore other options sooner than they did. This has led to discussions about appropriate venues for the NHL and a re-evaluation of how franchises could be better managed in the future. In the case of Utah, fans have expressed excitement and support for the team, marking the region's passion for hockey and hinting at a bright future for the NHL in new markets.

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