DNC TV Ratings Drop 22% from 2016

The first night of the Democratic National Convention (DNC) saw a significant decline in television ratings, dropping 22 percent compared to 2016, according to Nielsen data. Approximately 20 million viewers tuned in, a slight increase from the virtual convention in 2020 but a stark contrast to the numbers from 2016. The peak viewership occurred during President Biden's speech, with MSNBC leading the ratings at 4.6 million viewers, followed by CNN, ABC, Fox News, CBS, and NBC. The ratings decline raises questions about the popularity of Vice President Kamala Harris, who has been heavily promoted by the media as a historic candidate. A Media Research Center study revealed that Harris received 84 percent positive coverage since entering the presidential race, while former President Donald Trump faced 89 percent negative coverage. Despite this favorable media portrayal, a recent survey indicated that 70 percent of registered Democrats and independents who supported Biden in 2020 remain largely unaware of Harris's controversial positions. As the convention progressed into its second day, reports suggested that viewership did not improve. Media outlets published a notable number of negative stories critiquing the DNC's schedule, messaging, and political strategies. The unrest outside the convention center further contributed to the negative narrative surrounding the event, indicating potential challenges for the Democratic Party as it seeks to rally support ahead of the upcoming elections.