Meghan Markle"s American Riviera Orchard struggles to launch products

Meghan Markle's lifestyle brand, American Riviera Orchard, has yet to launch any products five months after its Instagram debut, raising concerns among experts about its viability. The brand aims to sell kitchenware, jams, and jellies but has only shared a few items with celebrity acquaintances. Experts suggest that without a clear business plan and a permanent CEO, investor confidence may wane, especially following a trademark setback due to classification errors and outstanding fees totaling over $11,000. The brand's struggles are compounded by high staff turnover at Archewell, the organization established by Meghan and Prince Harry. The recent departure of Harry's chief of staff, Josh Kettler, marks the ninth staff exit in three years, which may deter potential candidates for the CEO position. Despite these challenges, sources close to Meghan assert that she remains enthusiastic about her brand and is preparing for its launch. American Riviera Orchard was launched in March with a promotional video showcasing Meghan in her kitchen, hinting at a focus on products that reflect her personal interests. The brand is expected to offer a variety of items, including spices, nut butters, and other gourmet food products, as well as kitchen accessories. This venture is seen as an extension of her previous lifestyle blog, The Tig. While insiders maintain that Meghan is excited about her new venture, the lack of product availability and leadership stability raises questions about the brand's future. Investors and industry experts are closely monitoring the situation, emphasizing the need for a solid business strategy to ensure profitability and sustainability in the competitive market.