Sep 12, 2024, 8:05 AM
Sep 12, 2024, 8:05 AM

Vibram: The Core Connection in Footwear

Highlights
  • Vibram soles achieved the top three finishes at the 2024 Ultra-Trail du Mont-Blanc, a prestigious trail running event.
  • The success is attributed to Vibram's collaboration with leading brands and the innovative Megagrip technology.
  • This performance reinforces Vibram's status as a leader in the trail running industry and highlights their commitment to sustainability and innovation.
Story

The 2024 Ultra-Trail du Mont-Blanc (UTMB), held on September 12, 2024, showcased Vibram's dominance in trail running, with its soles securing the top three positions on the men's podium. Vincent Bouillard, wearing the HOKA Tecton X 2.5 prototype, claimed first place, followed by Baptiste Chassagne in second with the Nike Kiger 10, and Joaquin Lopez in third with the Kailas Fuga EX 330. This event is recognized as a premier competition in the trail running community. Fabrizio Gamberini, Vibram's Global Brand Chief Officer & President, emphasized the importance of collaboration in achieving these results. He noted that the success was not solely due to innovation but also the collective efforts across various departments, from design to production. This teamwork has established Vibram as a preferred choice among elite athletes. The Vibram Megagrip technology played a crucial role in the performance of the podium finishers, demonstrating its effectiveness on challenging terrains. Paolo Manuzzi, Vibram's Global General Manager, highlighted that the outcomes at UTMB were the result of years of strategic investment and innovation, reinforcing the brand's commitment to sustainability and performance. Vibram's international presence, with headquarters in Italy and production facilities in multiple countries, allows the company to produce over 40 million soles annually. Their dedication to rigorous testing and innovation has solidified their leadership position in the trail running industry, making them a trusted partner for top brands and athletes alike.

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