McDonald's posts impressive revenue growth with Minecraft meal boost

In the second quarter of 2025, McDonald's experienced a significant turnaround in sales, driven by innovative marketing strategies and attractive new menu items. During this period, which spanned April to June, the company reported a 5% increase in revenue, amounting to $6.8 billion, surpassing Wall Street expectations of $6.7 billion. This growth was largely fueled by the introduction of a 'Minecraft'-themed meal, which was launched in 100 countries in April. The popularity of this meal, particularly among families and younger audiences, contributed to a nearly 4% increase in same-store sales, defying analysts' predictions of a 1% decline. It marks a sharp contrast to the first quarter of the same year when sales had slumped significantly, particularly in the U.S. market, as increasing costs led lower and middle-income consumers to cut back their fast-food spending. The successful introduction of promotional collectibles associated with the 'Minecraft' meal saw McDonald's selling out its figures within two weeks, indicating strong consumer interest. The company also bolstered its menu with the addition of the new McCrispy chicken strips, which further fueled customer visits and engagement with the brand. While McDonald's thrived, competing fast-food companies, such as Yum Brands (the parent company of KFC and Taco Bell), reported disappointing revenue figures, with KFC experiencing a 5% drop in same-store sales during the same quarter. Chipotle similarly lowered its sales guidance following a lackluster second quarter. By the end of the second quarter, McDonald's net income rose by 11%, totaling $2.25 billion. After adjusting for restructuring charges, earnings per share were reported at $3.14, aligning with market projections. This positive performance has prompted confidence among investors, as reflected in the company's share price rising by 3% in premarket trading after these results were made public.