Samsung expands Tizen OS TV licensing program worldwide
- Samsung has expanded its Tizen OS licensing program to include new manufacturers in multiple countries.
- The expansion includes improved marketing kits and digital content support tailored for each region.
- This move is part of a broader strategy to enhance Samsung's global partner network and strengthen its smart platform.
In an effort to broaden its market presence, Samsung has significantly expanded its Tizen OS licensing program, facilitating the introduction of this smart television system across various international brands. Recent deals involved manufacturers such as RCA in Mexico and the United States, Axdia in Germany, and QBELL in Australia and Europe, reflecting the program's international scope. Alongside the licensing expansions, Samsung has announced the development of tailored marketing kits and enhanced digital content tools specific to different regions. This move aims to improve regional market communications and support for partner brands. Moreover, Samsung is addressing the challenges that small brands face when establishing their smart platforms. With the rapid increase of diverse streaming services, it’s becoming impractical for lesser-known companies to develop home-grown systems that can deliver the comprehensive app experiences that consumers expect. Therefore, major players like Samsung, Google, Amazon, and Roku are currently dominating the smart TV interface landscape by offering well-established platforms through licensing. The enhancements introduced in Tizen OS include AI-backed advanced content discovery tools and expanded cloud gaming support focused on enhancing user experience. Additionally, Tizen OS's integration with the Samsung TV Plus service aims to expand the available streaming services alongside more effective multi-device connectivity through the SmartThings platform. This strategy undoubtedly positions Tizen OS as a competitive contender among smart TV platforms, giving brands using it valuable tools to engage customers more effectively. Furthermore, Samsung's efforts are not only about expanding Tizen OS but also about supporting the partner brands in effectively utilizing the platform. Companies like Grupo Kayve have explored opportunities to broaden their portfolios across regions using Tizen's capabilities, resulting in an agile approach to the market. The expectation by Samsung to attract even more global brands into the Tizen OS licensing fold in 2025 indicates a robust growth strategy focused on enhancing global partnerships and expanding the ecosystem of the platform.