David Beckham criticized for dangerous use of wood-fired oven in new ad
- Beckham has been hired as the face of Ninja kitchen appliances, with a deal reportedly worth £1 million.
- The use of a wood-fired oven indoors in a recent advertisement has led to concerns and a complaint to the Advertising Standards Authority.
- The incident raises questions about celebrity responsibility in promoting safe cooking practices.
In late 2024, David Beckham, the former England football captain and Manchester United midfielder, faced backlash for appearing in a controversial advertisement for Ninja kitchen appliances. The advertisement, which showcases Beckham struggling to prepare Christmas dinner, features him using a wood-fired oven designed primarily for outdoor use. This clumsy indoor use of the oven has drawn the attention of viewers and led to a complaint being filed with the Advertising Standards Authority. According to Ninja's user manual, it is strictly advised against using the wood-fired oven indoors due to the risk of toxic fumes, including carbon monoxide, accumulating and causing harm. The public's outrage highlights the potential risks associated with improper appliance use, especially as Beckham is known for his endorsements and high-profile public presence. Beckham's association with Ninja was established in May 2024, indicating the significant financial investment he has made in securing this deal, reportedly worth £1 million. Additionally, close friends have praised Beckham's cooking skills, exemplifying a contrast between his culinary prowess and the controversy surrounding this specific advertisement. Despite the backlash, Beckham maintained a high public profile, recently attending a state banquet at Buckingham Palace for the Emir of Qatar, demonstrating his continued integration into high society and potential progression towards a knighthood. This incident has elicited questions regarding Beckham's endorsements and the implied responsibilities of celebrity figures in promoting safe practices to their followers. As he navigates public opinion amidst such controversies, Beckham's career highlights the intersection of celebrity culture and consumer responsibility, which may influence future endorsements in the cooking appliance sector.